Free Lunch? Mimi’s Cafe Double Dares Guests To Try The New Cafe Express Lunch

IRVINE, Calif. (Sept. 20, 2011) — Let’s do lunch! Mimi’s Cafe — a neighborhood bistro inspired by France — is continuing its “Value Revolution” to appeal to guests who would like to dine out more frequently, but given the uncertain economic times, may be less inclined to do so. Mimi’s offers guests a “double dare” with two Cafe Express Lunch meals for $15 or less that are guaranteed to be served in under 15 minutes … or they are free! It’s the $15 in 15 or Free Guarantee.

The new Cafe Express Lunch menu brings more than 40 combinations of delicious meals to guests that are fast, freshly prepared and delicious and offered at a remarkable value. Guests can always enjoy two Soup & Salad combinations from the Cafe Express Lunch menu for under $15. From Sept. 20 to Sept. 30, Mimi’s® is making the deal even sweeter for its eClub members by offering two half Artisan Sandwiches combinations from the Cafe Express Lunch menu for $15.* But regardless of the offer, every Cafe Express Lunch meal, whether is just one or more, is always guaranteed to arrive in 15 minutes or less or it is FREE!

“Mimi’s has not only revolutionized value, it’s now revolutionizing lunch. It’s difficult to fit lunch into a busy, hectic schedule so we created the Cafe Express Lunch menu to make it easier for our guests to enjoy a quality meal at a reasonable price while in a hurry and on the go,” said Mark Mears, Mimi’s President and Chief Concept Officer. “I double dare our guests to try our New Cafe Express Lunch. If it doesn’t arrive in 15 minutes or less…I’ll buy.”

Served from 11 a.m. to 2 p.m. weekdays, Cafe Express Lunch is a combination of Mimi’s most popular lunch items—homemade soup, freshly prepared salads and artisan sandwiches—offering guests more variety and taste at a tremendous value. The $6.99 Soup & Salad selection includes a Garden or Caesar Salad and a cup of Creamy Corn Chowder, Roasted Tomato & Basil Bisque, French Onion or soup of the day.

Mimi’s half Artisan Sandwiches paired with a hearty soup or a freshly prepared garden salad make a delectable lunch for $8.49. Sandwich offerings include a classic BLT with crisp bacon and choice of bread; Smoked Ham that is full of robust flavor and topped with lettuce and tomato; Turkey Pistachio Salad complete with golden roasted turkey, pistachios, dried cranberries and Dijon mustard; and Tuna Salad made with flaked tuna, lettuce, tomato and choice of bread. And for only $1 more add French fries, coleslaw or kettle chips or soda, iced tea or lemonade to your Cafe Express Lunch meal.

Mimi’s Cafe serves breakfast, lunch and dinner. Mimi’s offers private dining rooms for special gatherings, catering and to-go menus, and online ordering. Many restaurants have a full bar featuring specialty cocktails, and all restaurants serve wine and beer. For information, please visit MimisCafe.com, or find Mimi’s at Facebook.com/MimisCafe and at Twitter.com/mimis_cafe. Sign up for Mimi’s eClub to receive a free breakfast coupon and exciting deals throughout the year.

*The $15 offer for two Cafe Express Lunch meals (half artisan sandwich and salad or soup) is only available to eClub members. Join at MimisCafe.com. Coupon must be presented to receive offer.