Mimi’s® Unveils New “French Revolution” Brand Reimage Program
October 15, 2012
Mimi’s Cafe®, a favorite French-inspired neighborhood bistro, announced today the launch of its “French Revolution” brand reimage program, featuring a revolutionary new store-within-a-store restaurant concept designed to provide more unique and relevant dining experiences for guests. Debuting at Mimi’s Valencia, Calif. location, the concept consists of a new French bakery, gourmet coffees, new menu, carryout section, grab-and-go display, full-service bar and six different French-inspired themed dining areas. The Valencia restaurant is the first of a three restaurant test program. To reflect the expanded offerings, Mimi’s Cafe is changing its name for this test to Mimi’s Bakery, Cafe & Bistro.