Mimi’s Cafe® Celebrates A Month Of Merci

Mimi’s says thanks with a three-course Sirloin Steak dinner for $9.99 on Father’s Day, online contest, new eGift Card launch and thank you gifts for guests

IRVINE, Calif. (May 31, 2012) – To say thank you to its loyal guests, Mimi’s Cafe, a favorite French-inspired neighborhood bistro, launches a month-long “Merci from Mimi’s” celebration, which means thank you in French, with four new programs to let guests know how much they are appreciated. During the month of June, Mimi’s says thanks to Dads with a three-course Sirloin Steak dinner for $9.99 and online Father’s Day contest honoring their words of wisdom; Mimi’s will now offer new personalized eGift Card program just in time for Dads and Grads; and finally guests will receive a heartfelt “Merci from Mimi’s” with instant win prizes and sweepstakes. 

“For over 34 years, Mimi’s Cafe has been a gathering place for our loyal guests who are looking for a unique, French-inspired dining experience that provides a taste adventure – an escape from the everyday. We’re honored that our guests have chosen to share their special ‘Mimi’s Moments’ with us, so it’s only fitting that we take time out to say ‘Merci!’” says Mark Mears, President and Chief Concept Officer. “Our ‘Merci from Mimi’s’ sweepstakes rewards our guests with fabulous prizes all summer long. We are also excited that our guests will now be able to share their love for Mimi’s by sending and receiving our new Mimi’s eGift Card – it’s an easy and fun way for our guests to say ‘Merci’ to people in their lives with the gift of a great dining experience at Mimi’s.”

For Father’s Day, Mimi’s Cafe will offer a three-course Sirloin Steak Dinner for $9.99 which includes a cup of soup or salad, a fire-grilled 6 oz. Sirloin Steak and an ice cream sundae, available on Sunday, June 17. To accompany the steak dinner, Mimi’s says merci mon peré for Dad’s generous pearls of wisdom by asking fans to share their best “Dad-isms.” Starting June 1, fans can share their “Dad-isms” such as “morning comes early” and “keep your eye on the ball” along with a photo of them and their Dad to Mimi’s Cafe’s website at www.mimiscafe.com/MerciToDad.aspx for a chance to win a $50 Mimi’s gift card. Winners will be announced starting June 11. Entries must be received by June 13. “Dad-isms of the Day” will be shared on Mimi’s Facebook Page throughout June.

As another way to thank Dad, guests can use Mimi’s new interactive eGift Card to send a personalized voice message and photo along with their gift card. Simply record a message, add a personal photo and send instantly via email. The new gift card is an easy way to give the gift of Mimi’s with a personal touch. eGift Cards are available for purchase on the website beginning June 1 at www.mimiscafe.com/GiftCards.aspx.

Additionally, Mimi’s announces a month of “Merci from Mimi’s” gifts to thank loyal guests. Each guest who dines in any location from June 7 to July 12 will receive a “Merci from Mimi’s” game piece to bring back during their next visit to reveal one of many Instant Win prizes (while supplies last). Prizes include a $50 Mimi’s Gift Card, Free Family Meal To-Go, Free Entrée, Free 4-pack of Mimi’s Signature Muffins and 10% or 20% off the bill. 

Each “Merci from Mimi’s” game piece includes a code that can be entered online for a chance to win one of several great prizes.* The Grand Prize winner of the “Merci from Mimi’s” Sweepstakes will win a trip for two (2) to Paris for five days and four nights. Runners up prizes include a $1,000 French shopping spree and $100 Mimi’s Gift Cards.

*Restrictions apply. Complete Rules available on June 7, 2012 in-restaurant and at www.mimiscafe.com. 


ABOUT MIMI'S CAFE

Mimi’s Cafe, a French-inspired casual dining restaurant has 145 locations in 24 states. Mimi’s Cafe is a wholly owned subsidiary of Bob Evans Farms, Inc., a publicly traded company (NASDAQ: BOBE), known and loved for its delicious breakfast, lunch and dinner menus, friendly service and charming, stylish décor.