Mimi’s Cafe® Shares L’amour With Its Guests
Celebrate the season of love at the neighborhood bistro inspired by France
IRVINE, Calif. Feb. 3, 2012 – First inspired by an airman’s adoration for France, Mimi’s Cafe is lovingly embracing its roots by savoring all things heartfelt. The neighborhood bistro conjures up the aromas, flavors and atmosphere of the most romantic country in the world and now is increasing its love quotient in February. During the Valentine’s season, Mimi’s is ushering in delectable Red Velvet treats, a Valentine’s menu for two for only $26.99, romancing Facebook fans, and supporting the American Heart Association’s Go Red For Women® movement.
“To celebrate the season, we have infused a dose of amour in all that Mimi’s Cafe has to offer,” explains Mark Mears, Mimi’s President and Chief Concept Officer. “Our goal is to spread the love for Mimi’s to our guests with exceptional menu specials, to our fans with memorable moments, and to the world through our support of the American Heart Association’s Go Red For Women movement. Our mission is to give our heart to our guests, especially during American Heart Month.”
Mimi’s Goes … Red Velvet
Mimi’s is capturing the color and sweetness of the season with its debut of red velvet. Mimi’s new Red Velvet Muffin will soon be a new favorite in addition to Mimi’s other famous specialty muffins. Guests can also treat their Valentine with a Red Velvet Muffin Sundae paired with vanilla bean ice cream and chocolate sauce—it’s perfect for sharing. The elegant cake also stars in Red Velvet Cheesecake, a moist red velvet cake and creamy cheesecake topped with rich cream cheese frosting.
Romantic Dinner for Two
Mimi’s is featuring a romantic dinner for two for only $26.99, Feb. 9 through Feb. 15. The three-course Valentine’s menu includes a select choice of starters, entrees and desserts. Set the mood with Artichoke and Brie Fondue dip for two, or a soup or salad. Continue the romance with “Soul” Florentine, Chopped Steak Bordelaise, Chicken Madeira, Broiled Salmon or Petite Seafood Fettuccini. For a sweet finish, share a Red Velvet Sundae, or indulge in Red Velvet Cheesecake or Mimi’s Molten Chocolate Cake – a warm chocolate cake with a creamy center, drizzled with chocolate ganache and served with fresh strawberries—for only $2.99 more.
American Heart Association’s Go Red For Women® movement
Go Red For Women is dedicated to fighting heart disease, the number one killer of women, and Mimi’s is teaming up to help the cause with a campaign that kicks off on National Wear Red Day, Feb. 3. Guests who show their support by wearing red will receive a FREE cup of soup with any purchase to warm their heart. And throughout the month, guests will be invited to join in the fight against heart disease. For every $1 donation, guests can post a red heart-shaped tribute card on the life-size in-restaurant red dress display. With a $5 donation, guests will also receive a commemorative red dress lapel pin. As a thank you for these donations, Mimi’s will provide up to $35 in coupon savings.
Share the Love on Facebook
Fans are invited to join the Go Red revolution on Mimi’s Cafe’s Facebook page. With its “Reasons to Go Red” app, fans can share the reason that they are going red by posting heartfelt messages along with the fashionable red dress icon, on that special someone’s Facebook wall. They can also share their shout out to their friends by posting their message onto their own wall for all to see.
Guests can also come into Mimi’s to take a photo with the red dress display and upload it to a special “Mimi’s Goes Red” Facebook gallery via QR Code. Which fan wears it best? Visit Mimi’s on Facebook, facebook.com\mimiscafe, in February and show support of the Go Red For Women movement.
ABOUT MIMI'S CAFE
Mimi’s Cafe, a French-inspired casual dining restaurant has 145 locations in 24 states. Mimi’s Cafe is a wholly owned subsidiary of Bob Evans Farms, Inc., a publicly traded company (NASDAQ: BOBE), known and loved for its delicious breakfast, lunch and dinner menus, friendly service and charming, stylish décor.