Mimi’s Cafe® Shares The Love For The Go Red For Women® Movement
$150,000 fundraising goal achieved in first 2 weeks of campaign!
On Feb. 3, Mimi’s Cafe® gathered with representatives of American Heart Association (AHA), survivors, volunteers and guests in Irvine to kick off a national awareness and fundraising drive in support of the AHA’s Go Red For Women movement. As the first restaurant to support Go Red For Women on a national scale, Mimi’s set a goal of raising $150,000 in the first year. Thanks to the heartfelt support of guests, staff, friends and supporters, Mimi’s achieved its goal in record time and still has 7 days to raise additional funds to support the movement. Go Red For Women’s mission is to uncover the truth about women and heart disease and empower them to lead heart-healthy lives.
“We couldn’t be more appreciative of the generosity of our guests and our teammates in making our first campaign for Go Red a success,” explains Mark Mears, Mimi’s President and Chief Concept Officer. "The bottom line is Mimi’s Cares, and our guests often are first in line to support causes they care deeply about. The AHA’s Go Red For Women is making a difference in our lives.”
Guests have the opportunity to donate $1 to display a red heart-shaped tribute card on an iconic red dress display. With a $5 donation, guests also receive a red dress lapel pin with 100% of all donations going to the American Heart Association. As a thank you, Mimi’s is providing up to $35 in coupon savings.
Caption: Mark Mears, President and Chief Concept Officer, Mimi’s Cafe, and Ginnie Gatlin, Chief Development Officer, Western States Affiliate-American Heart Association, unveil the red dress display at Mimi’s Cafe in Irvine, Calif., that represents the restaurant’s support of the Go Red For Women movement.
ABOUT MIMI'S CAFE
Mimi’s Cafe, a French-inspired casual dining restaurant has 145 locations in 24 states. Mimi’s Cafe is a wholly owned subsidiary of Bob Evans Farms, Inc., a publicly traded company (NASDAQ: BOBE), known and loved for its delicious breakfast, lunch and dinner menus, friendly service and charming, stylish décor.