Mimi’s® Month Of Mom™–Because A One Day Celebration Of Mom Just Isn’t Enough
IRVINE, Calif. May 4, 2012 – Mimi’s loves Moms and Moms love Mimi’s. As a favorite French-inspired dining spot among Moms for generations, Mimi’s Cafe® wants to show how much it really cares for the women in our life who do so much. So this year the restaurant is extending the traditional one day celebration on Mother’s Day to a whole month celebration called: “Mimi's Month of Mom.”
“Mimi’s Month of Mom” not only features a special menu filled with her favorite Mimi’s dishes on Mother’s Day, the fete continues starting May 14 with a coupon offer on wholesome Family Meals To-Go to give Mom a break in the kitchen. In addition to providing delicious, freshly prepared meals for Mom at a tremendous value, Mimi’s, in coordination with American Heart Association’s Go Red For Women® movement, will provide tips via Facebook and Twitter about exercise, eating right and the importance of regular checkups to keep Moms healthy and feeling great.
“At Mimi’s, Moms are really special, so why limit our appreciation for the women in our lives to just one day?” says Mark Mears, Mimi’s President and Chief Concept Officer. “In May, we plan on honoring Moms all month long instead of just on Mother’s Day to show them how much they mean to us. We’re not only providing Mimi’s quality meals at great values, but also solutions that make life easier so Mom can have more time for herself and her family. Moms are constantly putting their family’s needs and wants in front of their own. And because they have a special place in our hearts, we want to give them tools to take care of their own heart in order to live long, healthy lives with tips from the Go Red For Women movement.”
Celebrate Mother’s Day at Mimi’s… As part of the “Month of Mom,” Mimi’s will continue its Mother’s Day tradition on Sunday, May 13, by offering a specially selected menu that includes all of Mom’s favorites, from new French-inspired dishes to Mimi’s Classic favorites. Mimi’s full menu is available for dinner (after 4 p.m.). The restaurants will be open regular business hours Mother’s Day. Reservations are recommended.
Mimi’s Mother’s Day Menu features French-inspired items such as Le Parisian Omelette, Cinnamon Brioche French Toast, Chicken Madeira Crepes, Parisian Shrimp Salad along with Cafe Classics including Mimi’s Slow Roasted Turkey Dinner and Oven Fresh Pot Roast and more. Moms can also add a Sparkling Wine Flight or a variety of delectable desserts, including Red Velvet Cheesecake.
Now Celebrate Moms all month long… The second part of “Mimi’s Month of Mom” makes it easy to give Mom an extended holiday with a $5 off Family Meals To-Go coupon starting May 14 for Mimi’s eClub members, Facebook fans and Twitter followers. Mimi’s wants to honor Mom by providing an easy and affordable meal solution so she can spend more time with her family and less time in the kitchen. Mimi’s Family Meals To-Go provide great, wholesome family meals–just pick one up, bring it home and serve—no preparation necessary. Choose from 10 different delicious dishes that serve up to five for under $25 and include a choice of Mimi’s Signature Soup or a Garden or Caesar Salad. Mimi’s offers convenient online ordering and a new mobile phone App for ordering Family Meals To-Go and other carry out favorites from your smartphone.
And let Mom know how much you really ‘care’… Mimi’s will provide heart healthy tips and goals from the American Heart Association’s Go Red For Women® movement for Mom all month long via its social media sites. Mimi’s cares about the well-being of all Moms and will offer tips and tools during “Mimi’s Month of Mom” to help her focus on herself and her health. Like Mimi’s on Facebook and follow Mimi’s on Twitter.
For a Mother’s Day gift she can enjoy all month long, guests can also purchase a Mimi’s gift card for Mom to experience a taste of France.
Mimi’s Cafe serves breakfast, lunch and dinner. Mimi’s offers semi-private dining rooms for special gatherings, catering and to-go menus, and online ordering and a mobile phone App. Many restaurants have a full bar featuring specialty cocktails, and all restaurants serve wine and beer. For information, please visit MimisCafe.com, or find Mimi’s at Facebook.com/MimisCafe and at Twitter.com/mimis_cafe. Sign up for Mimi’s eClub to receive exciting deals throughout the year.
ABOUT MIMI'S CAFE
Mimi’s Cafe, a French-inspired casual dining restaurant has 145 locations in 24 states. Mimi’s Cafe is a wholly owned subsidiary of Bob Evans Farms, Inc., a publicly traded company (NASDAQ: BOBE), known and loved for its delicious breakfast, lunch and dinner menus, friendly service and charming, stylish décor.