Mimi’s Cafe® Asks Guests to Put Their Hearts Up In Support Of American Heart Association’s® Go Red For Women® Movement

IRVINE, Calif. (Jan. 31, 2013) – Mimi’s Cafe is raising awareness throughout February, American Heart Month, by supporting the American Heart Association’s® Go Red For Women® movement and its mission to turn America red. Mimi’s was the first restaurant to support Go Red For Women on a national scale. In its second year, Mimi’s will shout louder and stand stronger in the fight against heart disease, the number one killer of women, with its Mimi’s Goes Red campaign.

The campaign begins Friday, Feb. 1, the 10th National Wear Red Day. Guests who proudly wear red and dine at Mimi’s will receive a FREE cup of signature soup. Throughout the month, guests who donate $1 will receive a heart-shaped tribute card to inscribe and display in the restaurant to complement the iconic red dress standee and red décor. A $5 donation comes with a limited-edition sparkle red dress lapel pin, with 100 percent of all donations going directly to the American Heart Association. As a thank you, donors will receive up to $30 in Mimi’s savings. Every Tuesday throughout the month, as a show of appreciation, warm-hearted guests can also enjoy a complimentary cup of Mimi’s hot and savory soup with a donation.

“Mimi’s wants you to put your hearts up in support of the women we love and many more who are impacted by this disease every day,” said Mark Mears, President of Mimi’s Cafe. “Heart disease is our number one killer and more deadly than all the forms of cancer combined, but it can be prevented. The power to affect change lies within the hearts of our teammates and our guests. Join us this February … Have a heart, save a life, Go Red For Women.”

In addition to fundraising, Mimi’s is supporting efforts to elevate heart disease and heart health as top-of-mind issues for women and empowering guests to make healthy decisions when dining out.

“For 10 years, Go Red For Women has fought heart disease, and more than 627,000 lives have been saved as a result. This year, we are dedicated to doing even more in this fight and are working toward turning America red,” said Ron W. Haddock, Chairman of the Board of the American Heart Association. “The strength of mothers, sisters, daughters and friends fighting side by side is more powerful than any killer. We’re thankful to Mimi’s Café for its support of Go Red For Women because together, we can end heart disease.”

Mimi’s is also “going red” online. A Mimi’s Goes Red Facebook “Challenge” invites fans to learn about heart health and win prizes. Online donations can be made via Mimi’s e-gift cards. Additional incentives will be offered through Mimi’s Twitter party on heart health and Instagram contest. Guests can take a photo with Mimi’s red dress display and upload through Instagram or Facebook to help raise awareness and encourage others to show their support.